join the waitlist for 20% off upon Launch
What’s an Instagram POST worth to your sponsor?
If your team can’t answer that in one sentence, you’re leaving money on the table. Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s about to be available as a self-paced program. Join the waitlist, and you’ll get 20% off when doors open.
Early access is capped · DISCOUNT ONLY TO WAITLIST
Join the waitlist
Secure 20% off when we launch
We’ll only email you about the launch
Digital will be the #1 source of revenue in sports by 2030. This is how you get your share.
What you’ll get first access to
Five pillars. A process that drives revenue.
Digital To Dollars isn’t a course you watch — it’s a process you complete. Five pillars, each ending in a working document your team uses the next day: audience definitions, named content strands, a publishing matrix, your own digital rate card, and the pitch that sells it.
Audience
Content
Distribution
Value
Pitch
The same process delivered inside AFL, NRL and NBA organisations — self-paced, for the first time
Who’s behind it
Sean Callanan has spent 15+ years helping sport make digital pay
Founder of Sports Geek and host of the Sports Geek Podcast — the person teams call when their digital audience isn’t paying its way. Digital To Dollars is the same five-pillar process Sean has delivered inside AFL, NRL and NBA organisations, at AFL club conferences, and on stage at SEAT in the US.
Until now, it has only existed as consulting work. The self-paced program is being built for teams that could never justify the invoice.
Joining the waitlist puts you at the front of the queue.
15 yrs
In sports digital
450+
Podcast episodes
5
Pillars, proven
Questions
Before you join the waitlist
What exactly is Digital To Dollars?
A self-paced program that walks your team through five pillars — Audience, Content, Distribution, Value and Pitch. It isn’t a course you watch; each pillar ends with a working document you use the next day, finishing with your own digital rate card and the pitch that sells it.
What happens when I join the waitlist?
You join the waitlist for first access. Early access is capped, so the first people to join get access first and a 20% discount when we launch.
When does it launch?
We won’t set a date until the last pillar is finished and tested.
Join the waitlist, and you’ll have the date and the discount the moment it’s locked in.
What will it cost?
Joining the waitlist is free, and you don’t need a card. We’ll announce pricing when the program opens; waitlist members will hear it first and get a 20% discount.
Is this just the Sports Geek Podcast repackaged?
No. The podcast is where the patterns were spotted across 450+ conversations with digital and commercial leaders; the program is the framework distilled out of them, plus the templates and tools used in real consulting engagements.
Before the doors open
Stop giving your best inventory away for free
Early access is capped, and it opens in the order people join the waitlist. Add your details now, and you’ll be building your rate card while everyone else is still waiting for the announcement.